WHAT ARE THE MOST POWERFUL TYPES OF CONTENT?
We all know that short form video is taking over virtually every platform, but what types of content should you be creating?
#3: PRODUCTS / SERVICES
You’d be surprised how many businesses don’t clearly define what they offer; leaving customers confused and uninterested . We can help you define your business and reach the right audience.
Having a professional video which showcases all of your products / services is also a great way to provide your pre-existing customers with something on your menu that they didn’t you could do! Tap into your warm market.
For instance; many patients come in to Infuse Wellness for PRP therapy and botox, but they may not have even thought about testosterone replacement therapy, which is a service they may be able to tell their husband about!
#2: ABOUT US
We’ve all heard how important it is to get people to know us, like us, and trust us. Make a great first impression by having a professional video where you introduce yourself and your staff!
This sounds basic, but we can help you get deeper with it by asking you thought-provoking questions.
We go deeper than just asking who you are and what you do. Let’s talk about why you are passionate about what you do! Let’s have people connect with you in a personal way by talking about who you are as a person and what you like/dislike. Do you have any hobbies?
This is a great way to connect with people.
#1: TESTIMONIALS
Building trust is often done by the word of others.
Do other people have good things to say about you and your business? Let’s show that in a testimonial video!
These videos are extremely personal and heartfelt. They don’t just show what you sell; they show how you have impacted someones life!
Testimonials can also reveal the nuances in your business that people enjoy.
BONUS CONTENT: BRANDING PHOTGRAPHY
Branding / Lifestyle photography for your business is also super important.
How do you want people to Perceive you? Do you want to look cheap, or do you want to look like a million bucks!
